Tender Bois Club
Graphic design for Tender Bois Club, a music and creative production house celebrating the soft side of masculinity
Client
Tender Bois Club is a music and creative production house founded by Wazi Maret and Eli Chi. They are multi-media artists with a commitment to making the world safer by teaching themselves and other men/masculine people how to practice love, healing and self-expression.
Expertise
Graphic Design, Social Media Marketing, Branding and Identity
Tools
Adobe Illustrator, Photoshop
Collaborator
Esha Pillay, Social Media Coordinator
Spotlighting Black Trans & Non-Binary Musicians
When Tender Bois Club asked me to create some content celebrating Black Trans & Non-Binary Musicians, I knew I had to do it. I’m always here for highlighting underrepresented artists. While TBC’s Wazi and Eli came up with a list of musicians and my collaborator Esha pulled images, I started doing some research on TBC’s brand for visual inspiration. TBC often used flowers in their images to celebrate the softness of masculinity, so I decided to do a composition with the musicians images set against a flower background with overlaid text in their brand style. I designed the template in Illustrator, then handed it over to Esha who completed the content with captions, image descriptions and hashtags.
“What a pleasure it was to work with Ana at Womaness. She was collaborative from the get-go -- a designer who wants to solve problems alongside you. I always knew she was listening to what I needed and quickly offered solutions when I asked.”
-Wazi Maret, Tender Bois Club