Design Your Visual Brand Identity
SELF PACED 5 DAYS | BEGINNER/INTERMEDIATE
Learn how to craft a strong brand identity as an artist without doing too much*
*Even if you’re all over the place, you’re horrible at Photoshop, or you're still starting your business.
In this course Design Your Own Brand Identity, you will uncover…
THE 7 ELEMENTS THAT MAKE THE BIGGEST IMPRESSION
There’s a lot of advice focused on logos, but if you’re a new, small or mostly digital business without a whole design department, there are a few elements of your brand identity that will be more accessible to create and just as impactful.
HOW TO CRAFT YOUR BRAND STRATEGY
This is the most crucial factor in making your brand identity successful. Without it, your brand is just cute, confusing or useless. You want to stand out for all the right reasons! We’ll share our simple system to create your powerful brand strategy.
HOW TO IMPLEMENT YOUR BRAND IDENTITY
Once you’ve established your brand identity, it will be used in some form on everything you put out into the world. We’ll show you how to create a rulebook to follow anytime you design something for your business called a brand style guide.
You ready for this?
Day 1
Solidify The Vision - Define a “north star” for your brand identity and learn how to address the needs of your business and audience. Forget the guessing game; success is built into the design.
Day 2
Draft Your Copy - Figuring out what to say and how to say it is made simple with guided exercises and plenty of opportunities for exploration. This will also ground how you design your visual identity.
Day 3
Create Your Visual Identity - Discover how to visually communicate your brand message through color, typography, graphic styles and unique design details. Learn tools and tricks to complete your vision with ease.
Day 4
One on One Consultations - Meet with your instructor individually to discuss whatever you want, from your vision, copy or visual elements. Get the guidance you need to get you through to the end.
Day 5
Informal Group Presentations - Share all that you’ve worked on, ask your burning questions and gain the valuable feedback you need to finalize your brand identity. After 5 days, you’ll be ready to implement it!
You don’t want to miss this if…
YOU WANT TO CRAFT A BRAND IDENTITY BUT HAVE NO IDEA WHERE TO START
Believe it or not, designers don’t just wing it. To come up with great design, we follow a process. We’re going to give you the framework we use and walk you through every step of the way. We’ll build on each lesson until you’ve reached your goal: a strong identity for your brand!
YOU KNOW GOOD DESIGN WHEN YOU SEE IT, BUT MAKING IT IS A WHOLE OTHER THING
As long as you know your brand (and, yes, we’ll even help you get to know your own brand), you will be able to create a brand identity. When you know what questions to ask yourself and what makes design “good”, your brand identity will practically reveal itself to you. Even if you’re not an artist. Or writer. Or magician. ;)
PLAYING WITH COLOR COMBOS OR REWRITING YOUR ONE-LINER IS HOLDING YOU BACK
You can actually make these decisions, implement them and move on to growing your brand. You just need a systematic approach to make the right choices. We’ll help you generate ideas, explore your options and select the best solution. What’s next?
Ready to finally stop playing around with color combos?
Let’s break this down.
How This Works
Watch 5 hours of videos, 1 hour each day
Complete an hour of homework daily
Get valuable feedback before you implement your brand identity
Start getting noticed by your ideal clients
What You’ll Need
A creative business or a business idea
A computer or tablet
A good internet connection
Paper and pencil
What It’s Like
100% geared towards creative entrepreneurs
Super intimate, teeny classes
Lots of individual attention
Full of inspiring people to network with
Laid back, supportive environment
What our students are saying.
"The class as a whole is well structured and gave me overall guidance, while also providing details/actions to follow-up on. All of that without telling me what to do... leaving space for me to be me.”
- Marie M.
“I thought I understood branding to a degree, but there's soooo much I didn't realize beneath the surface. Visual design and art are not second nature to me so it was so helpful.”
- Claire H.
“I loved the breakdown of tone, voice and visual brand identity. As a solo entrepreneur, there was an early inclination of merging all these elements together without diving deep into each one. I felt the info was presented in an easy and digestible manner.”
- Symone G.
Hi, I’m Ana. I’m your instructor.
I HELP CREATIVE ENTREPRENEURS SHINE DOING WHAT THEY LOVE
I'm the Creative Director of Art of Ascent, a design studio that creates vibrant brand identities and spatial experiences through web, interior and event design. I’ve worked with creative entrepreneurs, cultural institutions and startups to create everything from live/work spaces to online shops that double as schools to festivals that are also incubators. I truly love teaching what I’ve learned the hard way, so you don’t have to.
Join me in this invaluable 5 day course and I promise to share the exact strategies I use to design my clients’ brands, and my own!
See you in class.
Ana