Psychology Across Borders

Brand identity design for Psychology Across Borders, an innovative worldwide network of mental health professionals

Client

Psychology Across Borders is an innovative worldwide network of mental health professionals founded by Dr. Neeta Ramkumar. As the only global mental health community with the mission of decolonizing psychology and addressing questions of culture, healing, and what it means to be human, this project presented an exciting challenge to create an identity that was both global and hyper-local. We wanted for folks across the global South to feel centered, not on the margins.

Expertise

Branding and Identity, Graphic Design

Tools

Adobe Illustrator, Photoshop

Color & Typography

Abstract Forms

I came up with the idea of using patterns to root the design in something that reminiscent of many textiles and architecture around the world. I didn’t want to appropriate any culture’s iconography, so I opted for using text as the basis of the pattern. Sourcing words in various languages both indigenous and lingua franca, I took each one and treated it like an abstract form, playing with space and scale to create unique patterns.